Abercrombie & Fitch: RedesignedFriday, February 17, 2017
How many of you think of high school years when you hear "Abercrombie"? Or maybe even younger? I know I wasn't the only one! I had the pleasure of attending Abercrombie's new & improved store design at Polaris Fashion Place yesterday evening and let me tell you... it is stunning! I couldn't believe how different the atmosphere was and not to mention.... how adorable every piece was. They have completely redesigned their brand which makes it shoppable for people of all ages and I know you are all going to loooveeee it. I'm sharing the new store concept with you below! Thankful for my sidekick to attend the event with me (my mama); All photography by Victoria Campbell Photography.
Every detail was so beautiful, including all of their succulents placed around the store. If you've been following for a while, you know I'm a sucker for succulents. Everything was so perfectly placed!
Separating the men's and women's was a row of mannequins giving all the spring feels you could ask for. Perfect outfit ideas and greatly decorated. My mom fell in love with the bike (you can see a part of it in the photo above) and wanted to take it home! So cute!
All of us girls were dying over this pink trench coat. If you are obsessed with blush as much as we are, shop this piece here.
Every single person I spoke to last night was more than sweet. They were all so passionate about this rebrand and super helpful.
Now I have to mention the fitting room concept! Guys... this was seriously so hi-tech and such an amazing design. There are FOUR lighting options in the fitting room. It goes from standard daytime to nighttime, also has a night out setting for when you are "out" to see what the clothing looks like in any type of light! You can adjust your music volume to your liking. And saving the best for last.... they have a charging station for your phone! They thought of everything and it makes shopping that much more enjoyable.
Of course I had to buy some things from the new store last night... more than I was expecting! I can't wait to share those items with you (stay tuned this weekend!) but for now, I'm sharing my favorite picks below with you. The prices are too good so don't miss out! Also, if you are in the Columbus area... be sure to head over to the new store! The grand opening is today & they'll be celebrating all weekend. Here is a store locator if you are not familiar with Polaris Place: store locator. I'll be sharing a detailed blog post on my outfit that I wore last night so stay tuned for that, also! Hope you guys love the brand as much as I do, but I know you will. XO
*This post is in collaboration with Abercrombie & Fitch. All opinions are my own.