Abercrombie & Fitch: Redesigned

How many of you think of high school years when you hear "Abercrombie"? Or maybe even younger? I know I wasn't the only one! I had the pleasure of attending Abercrombie's new & improved store design at Polaris Fashion Place yesterday evening and let me tell you... it is stunning! I couldn't believe how different the atmosphere was and not to mention.... how adorable every piece was. They have completely redesigned their brand which makes it shoppable for people of all ages and I know you are all going to loooveeee it. I'm sharing the new store concept with you below! Thankful for my sidekick to attend the event with me (my mama); All photography by Victoria Campbell Photography.

Every detail was so beautiful, including all of their succulents placed around the store. If you've been following for a while, you know I'm a sucker for succulents. Everything was so perfectly placed!

Separating the men's and women's was a row of mannequins giving all the spring feels you could ask for. Perfect outfit ideas and greatly decorated. My mom fell in love with the bike (you can see a part of it in the photo above) and wanted to take it home! So cute!

All of us girls were dying over this pink trench coat. If you are obsessed with blush as much as we are, shop this piece here.

Every single person I spoke to last night was more than sweet. They were all so passionate about this rebrand and super helpful.

Now I have to mention the fitting room concept! Guys... this was seriously so hi-tech and such an amazing design. There are FOUR lighting options in the fitting room. It goes from standard daytime to nighttime, also has a night out setting for when you are "out" to see what the clothing looks like in any type of light! You can adjust your music volume to your liking. And saving the best for last.... they have a charging station for your phone! They thought of everything and it makes shopping that much more enjoyable. 

 Of course I had to buy some things from the new store last night... more than I was expecting! I can't wait to share those items with you (stay tuned this weekend!) but for now, I'm sharing my favorite picks below with you. The prices are too good so don't miss out! Also, if you are in the Columbus area... be sure to head over to the new store! The grand opening is today & they'll be celebrating all weekend. Here is a store locator if you are not familiar with Polaris Place: store locator. I'll be sharing a detailed blog post on my outfit that I wore last night so stay tuned for that, also! Hope you guys love the brand as much as I do, but I know you will. XO

*This post is in collaboration with Abercrombie & Fitch. All opinions are my own.


  1. I loved abercrombie then, but I never thought I'd be shopping there now! But you're right, so many cute things and their pricing is great too! You look adorable!

    xx, Stefanie / AccordingtoBlaire.com

  2. Abercrombie & Fitch has been killing it lately! I've loved everything they've carried!

    Greta | www.gretahollar.com

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  4. they have definitely changed their aesthetic and i am LOVING it

  5. Ok...you sold me with different lighting in the fitting rooms!

  6. I'm seriously loving all the new items/new concept at Abercrombie! I love the pink trench, so perfect for Spring!

    xo Brie

  7. I was there too! It's been years since I've been inside an A&F, but loved the new design and so many of the items - they're definitely back!


  8. Wow! Way too go, A&F!! The new store looks great! I wonder if they'll do the same in our store in Denver...

    xo Lacey

  9. I can't believe how much this brand has changed! I definitely remember in middle school and high school the totally different styles, and they've definitely grown it up a lot! It's neat how it kind of grew up with us! So many cute items now!

    Stephanie // SheSawStyle.com

  10. Abercrombie has really done a 180! I had actually started up shopping there again this past Christmas because they had such a great selection of sweaters! I hope I start seeing these fitting rooms though, like asap! lol

    The Dainty Darling

  11. I don't even remember the last time I went into an Abercrombie & Fitch!! Now I'm like ... I need to run to the mall! Super cute post!

    Alice at Lone Star Looking Glass


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